The New Horizon
Spring 2025 campaign shot on location across the Amalfi Coast, celebrating light, movement, and effortless silhouettes.
For Spring 2025, we travelled to the sun-bleached cliffs of the Amalfi Coast to capture a collection built around the idea of movement. Every piece was designed to feel weightless — linen that catches the wind, silk that drapes like water, cotton so soft it barely registers against the skin.
Creative director Elena Voss chose the location for its interplay of light and architecture — the way golden hour stretches across centuries-old stone, the way shadow falls through narrow alleyways. These contrasts mirror the collection itself: structured yet fluid, precise yet relaxed.
“We wanted clothes that feel like the best version of doing nothing — that golden hour feeling, bottled into fabric.”
The campaign was shot over five days by photographer Kai Nakamura, whose documentary approach strips away artifice in favour of real moments. Models were encouraged to move freely, explore, and let the clothes speak through gesture rather than pose.
The Collection
Thirty-two pieces make up the Spring line, ranging from oversized linen blazers and drawstring trousers to hand-knit cotton sweaters and unlined leather sandals. The palette is deliberately restrained: chalk, sand, terracotta, and a deep indigo that anchors the range.
Every garment is produced in limited quantities at our partner ateliers in Portugal and Italy. We don't restock — when a piece is gone, it's gone. This isn't scarcity for its own sake; it's a commitment to making only what we believe in, in the quantities that make sense.