Gentech
All Stories
DesignJan 5, 2025

The Art of Detail

An obsessive look at stitching, hardware, and the invisible decisions that define quality.

The Art of Detail

Quality lives in the details you don't notice — until they're missing. It's the weight of a zipper pull, the way a collar lies flat, the stitch count on a buttonhole. These are the decisions that separate a garment you wear once from one you reach for every day.

Close-up of hand-finished stitching
Close-up of hand-finished stitching

The Invisible Stitch

Our tailoring team uses a technique called "blind hemming" on every trouser and jacket we produce. It's a hand-finishing method where the thread is virtually invisible from the outside, creating a clean line that holds its shape through years of wear and washing.

It takes three times longer than a machine hem. We do it anyway.

Details aren't details. They make the design.

Charles Eames

Hardware

Every button, snap, and zipper is sourced from specialist manufacturers — many of them small, family-run operations. Our brass buttons come from a foundry in Birmingham that has been casting since 1842. Our zippers are made by a fourth-generation company in Japan that produces exclusively for garment makers who request them by name.

These choices add cost. They also add years of reliable function. A broken zipper ruins a jacket; a quality one outlasts the fabric around it.